This months Photoshop walk though is on developing a branding package for a modern sushi restaurant called Fe Sushi.
Uses a clean, minimal design to communicate the modern feel of the brand while using brightly colored, tasty food images for instant consumer recognition of the type of cuisine.
Step 1: Ad Layout
Laying out a basic ad with a logo to shape our brand look in a 9×12″ sheet. Mostly for me this was an exercise in using the Duplicate Group tool.
Here is a simple break down of the steps I took in this stage of the project:
- Create a New Document.
Open Photoshop and go to File > New. In the New Document dialog box, enter a width of 9 inches and a height of 12 inches. Set your Resolution to 300 ppi and your Color Mode to RGB. >> Click OK to create the document. Then Save your working .psd.
- Set a background image.
In this case we are going to use a paper texture. Go to File > Place Linked. Navigate through your folders and select ‘MockupCloud_20-paper-texture’. Press Place.
At the top of the artboard next to Angle, enter -90 degrees. On the artboard, hold Shift and use the corner handles to increase the size until it fills the entire artboard. Press enter when done.
Then Save your working .psd.
- Add the wood block.
- Navigate back to the folder and open ‘MockupCloud_Serving Boards-Trays-Pads’. When the file opens, you may get a warning about a missing font. Click Cancel – we won’t be working with the text at all.
In the Layers palette (Window > Layers), click once on the top Serving Board group.
Go to Layer > Duplicate Group. In the popup window, select the ad layout file for the Destination Document and click OK.
- Back in the ad layout file, you won’t be able to see the serving board just yet. It copied over, but it’s somewhere off the artboard. To see it, press Cmd – (hyphen) several times to zoom out. Now go to Edit > Free Transform to see the edges of the selection.
Use the Move Tool (v) to drag the serving board up to the visible part of the artboard.
At the top of the artboard, enter a Width (W) of 75% and click the link icon between Width (W) and Height (H) to maintain the aspect ratio. Enter an Angle of -28 degrees. Press Enter.
- Position the serving board at the bottom right corner of the artboard so we only see a small portion of it. Then Save your working .psd.
- Add the bamboo mat and tea pot.
- Go back to the MockupCloud_Serving Boards-Trays-Pads file. Select the group named Pad. Go to Layer > Duplicate Group. Select the main ad layout for the Destination Document and press OK.
In the main ad layout file, zoom out (Cmd -) and go to Edit > Free Transform to locate the Pad group. Drag it to the top right corner of the artboard so we only see the lower left side of the bamboo pad.
Press Enter to set it. Now Save your working .psd.
- In the Freebies folder, open MockupCloud_Kitchenware-Misc. Choose Cancel on the popup window for the missing font.
In the Layers palette, select the Tea Pot group. Go to Layer > Duplicate Group and select the main layout file for the Document Destination. Press OK, then close this file.
In the main layout file, go to Edit > Free Transform to locate the teapot. Drag the teapot to the top right corner on top of the bamboo pad.
Press Enter. Now Save your working .psd.
- Add the black serving slate.
- Go back to the MockupCloud_Serving Boards-Trays-Pads file. Select the bottom group named Serving Board. Go to Layer > Duplicate Group. Select the main ad layout for the Destination Document and press OK. You can now close this file.
In the main ad layout file, zoom out (Cmd -) and go to Edit > Free Transform to locate the new Serving Board group.
At the top of the artboard, enter a Width of 78% and click the link icon between W and H.
Position the black serving board halfway between the top bamboo mat and bottom wood board, partially off the left side of the artboard.
Press Enter to set it. Now Save your working .psd.
- and
And that’s just the background and laying down 3 mockup objects. You still have the two groups of sushi and the font logo, and marketing ad tagline to build.
Step 2: Logo and Tagline
Adding and editing some text, and adjusting my layers in groups and stacking order.
Step 3: Outdoor Sign Board Mockup
Could be applied to a variety of banners and signs showcasing our new ad on an outdoor board.
Step 4: Tablet
Now let’s try a website mockup on a tablet screen.
Step 5: Restaurant Sign
Now that we have a handle on reusing our groups of objects and mockups we build a restaurant sign.
Step 6: Employee Shirt
The last piece to create for this brand is a shirt that would be worn by a member of the kitchen staff who isn’t in a chef uniform – bussers, dishwashers, etc.
Now just so you don’t think I can create this stuff off my head yet, I will let you in on the secret. I used this DesignCuts tutorial,
Create A Japanese Style, Branding Package in Photoshop.
At the end of the day it really is about good UX